Research Article
Suzanna Ratih Sari and Edy
Abstract
Ujungnegoro is one coastal area in Batang Regency Central Java, which offers a unique environmental setting as well as enormous tourism potentials such as marine resources, aquaculture and plantations. Furthermore, Ujungnegoro has a variety of terrain ranging from plain to hills. Despite these potentials, presently the government faces some problems which hinder the development of tourism in this area, namely limited capital for development purposes, absence of infrastructure, inadequate government assistance in terms of budgeting and technical assistance. This paper analyzes these problems and identifies appropriate planning strategies that may be adopted to promote the tourism industry in Ujungnegoro, Batang Regency. These strategies will hopefully evolve into policies that will develop this area into uppropriate tourist destination. Should this come to pass, this area will provide a greater contribution to the development of the area as a whole.