Research Article
Usang, Eteng Eloma and Ekpo, E
Abstract
This study was undertaken to determine Attitudinal Change and the Re-branding Image in the face of Direct Foreign Investment as put forth by the federal government of Nigeria, using Calabar, Cross River State as a study. A null hypothesis was formulated to guide the study. A-5 items questionnaire was developed and validated in generating data, from where 200 (two hundred) respondents responses were utilized. The design of the study was ex post facto. The data was analyzed using the Pearson product moment correlation (r) and the chi-square (x) statistical test. The analyses revealed that: There is significant relationship between attitudinal change of people (due to cultural revival) and the re-branding image in the face of direct foreign investment. It was concluded that the re-branding image of Nigeria is significantly influenced by peoples’ attitudinal changes. The major recommendation was, that to truly correct the negative image of Nigeria as a nation, the federal government should embark on projects that are aimed at laundering the image of the country by dealing with brand eroders, including insecurity, corruption, poverty, illiteracy and ineffective electoral process, among others.