Marketing Communication through Social Media: A Exploratory Case Study of SMEs in Pakistan

Omer MM

Abstract

It needs to be investigated if SME’s in Pakistan are accustomed to usage of internet. It is emphasized that major economies of the world are getting a sizeable contribution from E-Commerce. This study shall explore the penetration of E-commerce and readily acceptance or otherwise of E-commerce in SME’s Pakistan. How SME’s are increasing revenue, reducing cost and adoption of E-commerce as their business strategy.