Research Article
Ravindra U Kanthe and Venka
Abstract
Due to Globalization there is an increasing need for agricultural marketing. The researcher attempts to study the marketing of Turmeric. This study consists of marketing of turmeric in Sangli district. In Sangli procuring and trading facility and online marketing is available. Identifying potential customer and trading facility is a problem. Agricultural marketing systems and products are needed to be restructured and reoriented to meet the needs arising from the globalization process, new initiatives and measures will be required to be identified and attended to by globalization and agricultural marketing.